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BFA Proudly Announces
The Addition of Two New
Associates of Our Firm:

John Busey Wood
Bohdan S. Kosovych

 

Case Studies from the Current Marketplace
Recent Case Studies

 

The Commercial Real
Estate Market

A Letter From the President

NYC Commercial Leasing
 

Bruce Feldman's New Book
Understanding Commercial
Property Leases

Lease Renewal
To renew, by definition, is “to make new again.” A lease renewal that merely continues the terms of an existing tenancy is not a renewal. Rather, it is simply an extension of an agreement made long ago under vastly different circumstances and priorities. A lease renewal should be every bit as important as an original lease. Given the present economic challenges and their disproportionate impact on the real estate industry, your upcoming lease renewal has the potential to have a huge positive impact on your company’s bottom line. We’ve seen many tenants make the mistake of treating the renewal process as a negotiation of simple rent adjustments. Before signing a lease renewal, make sure you fully understand the dramatically changed real estate market in which your company will be making long-term capital expenditure commitments.

Landlords typically engage in renewal discussions with tenants who posture a veiled threat of relocation. It is well- established that the inherent possibility of relocation provides the leverage necessary for a tenant to obtain the best possible terms for a renewal of the lease. This has been the common practice and prevailing wisdom of industry professionals who represent tenants for lease renewals. But is this really the wisest course and the proper posture for a renewal tenant’s negotiating position? In some cases it may be, but in many cases it is not. In fact, what many tenants and their brokers fail to understand about renewal negotiations is that such a posture creates underlying stresses and pressures, which very often result in less desirable lease terms offered to the tenant than would have been offered under less pressured circumstances. Unlike a new lease, a renewal must be handled with considerable sensitivity and a keen awareness to details often overlooked or dismissed in an initial lease signing.

Lease Analysis
Leases must always be examined in relation to a given set of circumstances. Therefore, we first establish a framework for analysis based on thorough consultation with our client. Then, we analyze the lease by deconstructing its provisions to reveal deficiencies and opportunities relative to the objectives of a potential transaction. Further analysis will measure comparisons, across multiple criteria of market conditions, factoring base rent structures, escalations and other fixed and variable tenant expense items. A complete and thorough analysis of the existing and/or proposed lease is essential in understanding and creating a viable negotiating platform. Once a negotiating platform is firmly established through analysis of the lease and the client’s objectives, a winning strategy can be created to achieve these objectives.

Lease Negotiation
We succeed in renewal and sublease negotiations because our approach is different. We understand that lease negotiations are fundamentally changed when the parties are known to each other, and when the perspective of an existing tenancy is present. For this reason, in renewal negotiations we apply a highly-refined strategy to negotiate on a platform of mutual understanding and respect for the parties’ both competing and complimentary interests. We have found that landlords overwhelmingly favor this approach to negotiations for renewal leases -- and this is part of the secret to our success. Simply put, when landlords and their agents are positively impacted in a tenant’s approach to renewal of the lease, negotiations become more direct and better terms are much more likely to be realized. However, as negotiations can be as fluid and unpredictable as the personalities and entities involved, it is always necessary to maintain a position of strength at all times, which is our highest priority.

Subleases
If your company is in a sublease as a tenant, you already know that the building’s landlord has no loyalty and little obligation to your needs. What you may not know is that the landlord would likely prefer to be in a direct lease with your company as its direct tenant. It is just as likely that the company from whom you are subleasing space would prefer to be relieved of its obligation to serve as your landlord. This transition falls somewhere between the negotiation for a new lease and the renewal of an existing lease. There are many possibilities that would result in a positive transition for all parties. Our experts will make it work for you.

If you are considering subleasing your space to the market as a means of shedding excess space, talk to us. We are experts in advising companies on marketing space for sublet and providing options for size reduction needs.
Bruce Feldman Associates is a highly-specialized consulting firm advising and representing office and retail tenants for general lease, lease renewal and sublease transactions.

We represent the interests of tenants in commercial lease transactions, saving our clients substantial capital expenditures while greatly reducing their risk exposure. We analyze and negotiate comprehensive lease agreements for general businesses, corporations, professional service firms, non-profit organizations, institutions and government agencies. We are the only commercial leasing firm in New York known to specialize in lease renewals and subleases.

New York’s lease renewal marketplace demands a specialized expertise. Bruce Feldman Associates works hand-in-hand with your company’s legal counsel to provide better and more cost-effective lease terms for our clients. Our comprehensive knowledge of the city’s leading landlords and buildings is a distinct advantage in the current lease renewal climate.


In this uncertain economy, your business realities have changed and so have your landlord’s. Lease renewals should never be treated as simple extensions of the existing lease; they should be thoroughly negotiated with new terms reflecting today’s economic realities and your new priorities at the forefront.

 2010 Bruce Feldman Associates, LLC